J.R. Sedivy

Entrepreneur

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The Changing Business Landscape

The world is changing quickly. The amount of change that once took a decade, or several decades may soon be occurring on an annual basis. This is the result of exponential technologies. Exponential technologies are technologies that double in performance on a regular basis.

Consider the following comparison of linear versus exponential growth in the book Bold by Peter Diamandis:

“Unlike the +1 progression of linear growth, wherein 1 becomes 2 becomes 3 becomes 4 and so forth, exponential growth is a compound doubling: 1 becomes 2 becomes 4 becomes 8 and so on. And this is the problem: This doubling is unusually deceptive. If I take 30 large linear steps (say three feet, or one meter per step) from my Santa Monica living room, I end up 30 meters away, or roughly across the street. If, alternatively, I take 30 exponential steps from the starting point, I end up a billion meters away...

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Leveraging Existing Assets

There appears to be a shift in the way businesses are being built due to exponential technologies. Exponential technologies are technologies (and organizations/businesses) whose performance doubles on a periodic basis.

According to the authors of Exponential Organizations, the most efficient and effective method of building a business is by leveraging existing assets. That is to say, leveraging assets owned by others as opposed to building or acquiring them yourself.

Historically the goal of a business was to build something, increase revenue over time, and acquire the most assets. The authors of Exponential Organizations argue that this strategy leads to bloat, and ultimately the inability to pivot on a dime as market conditions change. The ability to pivot quickly is becoming increasingly important as exponential technologies accelerate the rate of change within our society.

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